Privacy Policy

Data protection declaration

Welcome to our website. The protection of your data is very important to us. Therefore, we would like to inform you below which data of your visit we use for which purposes. If you have any further questions regarding the handling of your personal data, please do not hesitate to contact our data protection officer (contact details at the end of this data protection declaration).
Responsible for the use of your data in connection with this website in the sense of the General Data Protection Regulation (hereinafter “GDPR”):
Hamburg Marketing GmbH, Wexstraße 7, 20355 Hamburg, info@marketing.hamburg.de

I. General information on data processing

1. What is personal data?

The term “personal data” is defined in the GDPR. “Personal data” means any information relating to an identified or identifiable natural person. This includes, for example, your real name, your address, your telephone number or your date of birth. Information about your usage behaviour on this website can also be personal data if it is possible to draw conclusions about your person from this information.
2. Scope of processing of personal data
We only process personal data of our users if this is necessary to provide a functional website as well as our contents and services. The processing of personal data of our users takes place regularly only after consent of the user or if the processing is permitted by legal regulations.
a) Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a GDPR serves as the legal basis.
In the processing of personal data required for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.
In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 para. 1 lit. d GDPR serves as the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.
b) Data erasure and storage period
The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

II. Provision of the website and creation of log files

1. Description and scope of data processing

When you access our website
• browser type/-version
• Operating system used
• referrer URL (previously visited website), as well as pages accessed on our website
• IP address
• date and time of the server request
• Internet Service Provider
is recorded. The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Legal basis of data processing

The legal basis for the storage of data and log files is Art. 6 para. 1 lit. f GDPR.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this the IP address of the user must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. Our legitimate interest in data processing pursuant to Art. 6 para. 1 lit. f GDPR also lies in these purposes.

4. Duration of storage

The data stored by us will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. This is the case after seven days at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

5. Opposition and Remedial Action

The collection of the above data is mandatory for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

III. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user’s computer system. If a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic character string that enables a unique identification of the browser when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.
For example, the following data is stored and transmitted in the cookies:
(1) Language settings
(2) Log-in information
We also use cookies on our website which enable an analysis of the user’s surfing behaviour.
In this way, the following data can be transmitted, for example:
(1) Entered search terms
(2) Frequency of page views
(3) Use of website functions
The user data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data will not be stored together with other personal data of the users.

2. Legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR.

3. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
For example, we need cookies for the following applications:
(1) Accepting language settings
(2) Remembering search terms
The user data collected by technically necessary cookies are not used to create user profiles.
The analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer.
For these purposes, our legitimate interest also lies in the processing of personal data in accordance with Art. 6 para. 1 lit. f GDPR.
When you visit our website, an information banner informs you about the use of cookies for analytical purposes and refers you to this data protection statement. In this context, there is also a note on how the storage of cookies can be prevented in the browser settings.

4. Duration of storage, possibility of objection and elimination

Cookies are stored on the user’s computer and transmitted to our site. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

VI. Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; “Google”). The use includes the “Universal Analytics” operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user’s activities across devices.
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. Sessions and campaigns are terminated after a certain period of time. By default, sessions are closed after 30 minutes without activity and campaigns after six months. The time limit for campaigns may not exceed two years. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/us.html or https://policies.google.com/?hl=en .

2. Legal basis of data processing

The legal basis for processing users’ personal data is Art. 6 para. 1 lit. f GDPR.

3. Purpose of data processing

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity and provide other services relating to website and internet use. These purposes are also in our legitimate interest.

4. Duration of storage

Information on the duration of storage is available at https://www.google.com/analytics/terms/us.html or https://policies.google.com/?hl=en

5. Opposition and Remedial Action

You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. You can also delete cookies that have already been saved at any time. In this case, however, you may no longer be able to use all functions of the website to their full extent.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en.

X. Two-click solution for the integration of social media plugins

The website does not integrate any social media plugins directly into the website. Profiling by third parties is thus excluded.

In order to share our offers via Facebook, Twitter, XING or LinkedIn, we use the so-called two-click solution.

Only when you decide to share a contribution via the corresponding button and click on it, a data transfer to the operator of the respective social media service takes place.

We recommend that you read the data protection regulations of the respective social media service that you wish to use in advance so that you are informed about the purpose and scope of data collection and the further processing and use of the data as well as your relevant rights and setting options for the protection of your privacy.

You can find them here:

Facebook: https://www.facebook.com/about/privacy/

twitter: https://twitter.com/privacy

Google+: https://www.google.com/intl/de/policies/

XI. Two-click solution for the integration of YouTube

On our website we have integrated components from YouTube. YouTube is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos produced by users themselves can be called up via the Internet portal.

The provider is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The website does not embed YouTube videos directly into the website. Profiling by third parties is thus excluded.

In order to watch our videos, users must first click on the preview image. The video can only be viewed after clicking away the hint or logging in. Data is not transmitted until this moment.

For more information, please visit https://www.youtube.com/intl/en/yt/about/ and YouTube’s published privacy policy, which is available at https://www.google.de/intl/de/policies/privacy/. These provide information about the collection, processing and use of personal data by YouTube and Google.

XII. Integration of Vimeo

On our website we have integrated components from Vimeo. Vimeo is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge.

Vimeo allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos created by users can be called up via the Internet portal.

The provider is Vimeo, Inc.555 West 18th Street New York, New York 10011.

The website does not embed Vimeo videos directly into the website. Profiling by third parties is thus excluded.

In order to watch our videos, users must first click on the preview image. The video can only be viewed after clicking away the hint or logging in. Data is not transmitted until this moment.

For more information, please visit https://vimeo.com/de/about and the Vimeo privacy policy, which is available at https://vimeo.com/privacy/

Data integrity

We use technical and organizational security measures to protect your data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

Rights of the parties concerned

If personal data are processed by you, you are affected within the meaning of the GDPR and you have the following rights vis-à-vis the person responsible:

• Right to information under Art. 15 GDPR

You can ask us to confirm whether personal data concerning you will be processed by us. Once we have processed your data, you have further rights to information as set out in Art. 15 of the GDPR:

o the processing purposes;

o the categories of personal data being processed;

o the recipients or categories of recipients to whom the personal data have been or are still being disclosed, in particular recipients in third countries or international organisations;

o the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;

o the existence of a right of rectification or deletion of personal data concerning him or of a restriction on processing by the controller or of a right of opposition to such processing;

o the existence of a right of appeal to a supervisory authority;

o if the personal data are not collected from the data subject, all available information on the origin of the data;

o the existence of automated decision making including profiling

• Right to correction

If the information we have collected from you is incorrect or incomplete, you may immediately request us to correct it in accordance with Art. 16 of the GDPR .

• Right to limitation of processing

Under the conditions of Art. 18 of the GDPR, you may also request that the processing of personal data concerning you be restricted.

After the restriction, your data may only be processed with your consent or for the purpose of asserting, exercising or defending rights, or for the protection of the rights of another natural or legal person, or on grounds of an important public interest of the Union or a Member State. We will inform you before the restriction is lifted.

• Right to cancellation

If one of the reasons in Art. 17 para. 1 GDPR applies, you can request us to delete your personal data immediately, unless there is an exception to the deletion obligation in accordance with Art. 17 para. 3 GDPR.

• Right to information

If you have exercised your right to correct, delete or restrict processing against us, we are obliged under Art. 19 GDPR to inform all recipients of your personal data of this, unless the notification is impossible or involves disproportionate effort. They also have the right to be informed of the recipients. The person responsible shall have the right to be informed of such recipients.

• Right to data transferability

In addition, according to Art. 20 GDPR, you have the right to receive personal data concerning you from us in machine-readable format and to transmit the data to another person responsible without obstruction, provided that the requirements of Art. 20 Para. 1 lit.a GDPR are met, or to obtain that your personal data are transmitted directly by us to another person responsible, provided that this is technically feasible and no freedoms and rights of other persons are impaired thereby. This right shall not apply to the processing of personal data necessary for the performance of a task in the public interest or for the exercise of official authority.

• Right of objection

You have the right to object to the processing of personal data concerning you pursuant to Art. 6 para. 1 lit. f GDPR at any time.

We will then no longer process your personal data, unless there are legitimate reasons for the processing outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

• Right to revoke the data protection declaration of consent

You have the right to revoke your data protection declaration of consent with declaration to us at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.

Changes to this Privacy Policy

This data protection declaration is constantly being adapted in the course of the further development of the Internet or our offer. Changes will be announced on this page in due time. In order to keep up to date with the current status of our data usage regulations, this page should be accessed regularly.

Contact Data Protection Officer

Mrs. Katrin Rammo

intersoft consulting services AG

Beim Strohhause 17

20097 Hamburg

Phone: +49 40 790 235 – 235 | cell: +49 175 261 724 2

Email: KRammo@intersoft-consulting.de